BRIBE BUCKET
This project was created at the request of TWAraad for a KFC campaign featuring a new in-game mechanic in Call of Duty — a system that allowed players to offer a bribe to others during gameplay.
To bring this concept to life, KFC launched a special promotion: players could bribe teammates with free in-game KFC — as long as the bribe was tagged with the brand.
I was invited to develop the campaign film, which was fully inspired by the visual language of first-person shooters like Call of Duty — from the environments and shaders to the camera work and mood.
The result was a cinematic piece that captured the spirit of the game while showcasing the new mechanic in a fun, immersive way.
The campaign was awarded the Grand Prix in Media at the Dubai Lynx Awards, recognizing its creativity and impact in merging brand storytelling with gaming culture.
BRIBE BUCKET
Joe Lahham (Managing Director)
Santiago Cuesta (Executive Creative Director)
Frederico Roberto (Executive Creative Director)
Cathrine Bannister (Chief Strategy Officer)
Romy Abdelnour (Head of Communications)
Ramez Rahal (Strategist)
Rodrigo Scapolan (Creative Director)
Ayman Shehade (Associate Creative Director)
Sanele Ngubane (Senior English Copywriter)
Diogo Seibert (Senior Art Director)
Leandro Werneck (Senior Art Director)
Seif Rashwan (Art Director)
Smithesh Krishnan (Senior Designer)
Tony Kayouka (Head of Social and Content)
Hamza Khan (Senior Social Media Manager)
Rand Hilal (Senior Social Media Executive)
Ahmed Hamza (Senior Account Director)
Richard Rao (Account Director)
George Oghgassian (Senior Account Executive)
Layla Adib (Account Executive)
Rony Skaf (Executive Digital Director)
Rabih Chehayeb (Senior Digital Manager)
Karim El Khoury (Digital Account Executive)
Diala Toska (Digital Account Executive)
Ezzat Habra (Creative Services Director)
Hearts & Science Media
Rawan Hilal (Business Unit Director)
Vinay Gangwani (Growth Lead)
Reem Usama (Planning Manager)
Kamal Al Jabi (Senior Planner)
Mohamad Majed (Head of Investments)
Ali Jammal (Associate Director of Investments)
Power League Gaming
Dennis Slade (Account Director)
Mustafa Kannas (Communications Manager)
Pedro Murta (Account Manager)
Abdul Rahman Hazem (Social Media & Influencer Management Executive)
Piloto
Rafael Antonelli (TV Director)
Natalia Souza (Executive Producer)
Willian Sousa (Executive Production Assistant)
Regina Knapp (Commercial Director)
Roberta Frederico (Project Coordinator)
Rayssa Bernardi and Marília Raffaeli (Project Manager)
Alexandre Chalabi (Post-Production Coordinator)
Thiago Biazzoto (Art Director)
Kevin Crauford, Rafael Antonelli, Cris Arbex (Editor)
Kevin Crauford and Lucas Garcia (Finalizer)
Victor Further, Ivan Franco, Ullisses Soares, Pedro Lima (Motion
Graphics/Compositing)
Alexandre Cardoso (Junior Motion Designer)
Luís Daher and Isaac Nascimento (3D/Unreal)
Antonio Froz (Rigger)
